The era of only prioritizing “high THC” is over. A new trend is driving the growth of the premium cannabis market, where locally-grown, small-batch flower is gaining preference over mass-produced products.
Differentiate yourself by showcasing a curated selection of craft cannabis sourced from reputable growers, emphasizing unique strain characteristics and searching for “buy craft cannabis canada.”
Table of Contents
Key Takeaways
- Craft cannabis is establishing new benchmarks in the cannabis industry by focusing on quality instead of quantity.
- Craft cannabis stands apart from commercial cannabis through small-batch production, organic cultivation methods, unique strain emphasis, and strict quality control.
- The emergence of craft production is altering the cannabis industry’s landscape, with consumers demonstrating loyalty to premium brands while larger companies are shifting towards small-batch cultivators.
High-Quality Craft Cannabis
High-quality craft cannabis has come to represent quality and innovation within the industry, setting new standards for potency, flavor, and variety. Through careful cultivation practices and a commitment to small-batch production, craft growers provide a product free from contaminants and filled with unique strains such as Miracle Alien Cookies.
In British Columbia, the heart of the best craft cannabis, a vibrant community of cultivators and enthusiasts is changing perceptions and expanding the possibilities.
Craft Cannabis vs. Commercial Weed
| Craft | Commercial |
| Produced in small batches by local growers | Grown in larger-scale operations |
| Cultivated using organic or sustainable farming practices | Utilizes synthetic fertilizers and pesticides for growth |
| Emphasizes unique strains with distinct flavors and effects | Focuses on popular strains for mass-market appeal |
| Quality control is paramount with personalized care | Quality control may be less rigorous due to volume production |
| Growers possess deep knowledge and passion for their product | Operational scale may limit personal touch and specific product knowledge |
| Products are rigorously tested for consistency and quality | Testing protocols can vary, with some products receiving less scrutiny |
What is a AAAA Craft?
Quality Control
Growers meticulously monitor each plant, ensuring they receive the right nutrients and care throughout their growth cycle. Every bud is hand-trimmed with precision—no shortcuts or mechanical processes that could compromise the final product’s integrity.
Craft growers place a strong emphasis on curing, allowing buds to dry slowly in controlled environments.
Small Batch Sizes
By nurturing limited quantities, growers can closely observe each plant’s development. They ensure the plants receive adequate water, nutrients, and care.
Maintaining small batches also helps producers uphold higher cleanliness and health safety standards. They apply organic composts and natural fertilizers more effectively than larger operations can manage.
Grown by Organic Methods
Craft cannabis is cultivated through organic methods, including natural fertilizers and composts. This approach maximizes the plant’s potential while minimizing its carbon footprint.
By prioritizing sustainable farming practices, craft producers aim to foster environmental responsibility and deliver a product that aligns with eco-conscious cultivation principles.
Small-scale growers use certified organic techniques to ensure the purity and quality of their cannabis products, emphasizing natural inputs like worm castings and composted materials to create an optimal growing environment for their plants, enhancing their crop’s yield and potency.
Differences in Potency
Craft cannabis typically has higher potency than commercial cannabis due to the careful selection and breeding of specific strains. Growers focus on maximizing cannabinoid and terpene content, resulting in more potent and flavorful products.
This meticulous attention to detail and genetic refinement allows craft cannabis to provide a more intense and unique experience for consumers, meeting the demand for high-quality, potent marijuana.
These methods also lead to significant differences in potency between craft and commercial cannabis. Craft growers utilize meticulous cultivation techniques that can amplify the psychoactive effects of the final product.
How Craft Cannabis is Changing the Industry
Consumers are increasingly loyal to craft and premium brands due to perceived consistent quality. Consequently, large Canadian cannabis producers are shifting towards small-batch cultivators to meet growing demand for high-quality “premium” marijuana products.
Partnerships and acquisitions between major licensed producers and craft companies are becoming more frequent. Large companies are learning from small producers how to create premium cannabis. Craft producers are assessed based on their cultivation techniques, finishing methods, team expertise, and regulatory compliance.
Overall, the focus is moving away from mass production towards quality, with craft cannabis gaining momentum in the Canadian market.
Market Potential
Market research predicts a compound annual growth rate (CAGR) exceeding 25% for the craft cannabis market in the coming years. This positive outlook is fueled by various factors, including evolving consumer preferences for higher-quality products and the increasing acceptance of cannabis across different regions globally.
Market Analysis by Types
- Dry: Includes traditional flower buds that are consumed through smoking or vaporizing.
- Oil: Refers to extracted oils used for various applications, such as crafting edibles or concentrates.
- The other market: Encompasses products like topicals, capsules, tinctures, and more, offering alternative consumption methods to cater to diverse consumer preferences.
Market Industry Research
- Recreational market: Growers are focused on cultivating high-quality strains with unique flavors, effects, and potency, appealing to the preferences of many enthusiasts.
- Medical market: Craft cannabis is produced to provide therapeutic benefits to patients, adhering to strict quality standards and producing strains with specific medicinal properties.
Emerging Trends in Global Craft Cannabis
- Growing demand for organic and sustainably produced cannabis products is promoting the adoption of natural cultivation practices.
- Heightened focus on quality and unique strain varieties, with consumers actively seeking differentiated and premium products.
- The market is witnessing an increase in cannabis-based wellness and medicinal products as more countries embrace it for medical applications.
- The industry is moving towards direct-to-consumer sales and online platforms while exploring innovative extraction techniques to enhance product potency and purity.
Major Market Players
Canopy Growth Corporation
Canopy Growth is a leading player in the craft cannabis market. Established in 2013, the company is based in Ontario, Canada.
It has seen remarkable growth, becoming a prominent global industry leader. The market size for Canopy Growth is estimated to be in the billions. In its latest fiscal year, the company generated approximately $399 million in sales revenue.
Aurora Cannabis Inc.
Based in Alberta, Canada, Aurora has undergone significant growth and expansion, both domestically and internationally.
Aurora has emerged as one of the largest companies globally, with a market size in the billions. The company reported approximately $249 million in sales revenue during its most recent fiscal year.
Cronos Group Inc.
Founded in 2012, Cronos is a globally diversified cannabis company located in Ontario, Canada.
Cronos has played a vital role in the craft cannabis market and has experienced notable market growth.
The market size for Cronos Group is estimated to be in the billions, with approximately $108 million in sales revenue reported in their most recent fiscal year.
Why Commercial Cannabis is Losing
- Existential Pricing Challenge: The declining prices of marijuana present a significant challenge to the cannabis industry, with narrow margins impacting growers, retailers, and other stakeholders.
- Market Saturation in Mature Markets: Regions with well-established cannabis programs may be reaching “peak weed,” with lower prices failing to attract new buyers, leading to tight profit margins.
- Strategic Responses: Companies are addressing pricing challenges by implementing deep merchandising and pricing strategies, adopting a store-by-store approach to respond to market dynamics.
- Impact on Sales and Growth: Falling prices have led to decreased sales in some markets, even as companies attempt to stimulate demand through promotions and deals.
Craft Cannabis: High Quality Products
The rise of craft production is transforming the cannabis industry, with a growing focus on quality over quantity. This shift is prompting larger companies to pivot towards small-batch cultivators and fostering partnerships and acquisitions within the sector. Despite challenges like pricing pressures and competition from the black market, the craft market shows promising growth potential, driven by evolving consumer preferences.
Frequently Asked Questions
What are the Best Craft Strains?
While the “best” strains can be subjective, popular options include those with distinctive terpene profiles, offering unique flavors and effects.
Can I Grow Craft Cannabis Myself?
Yes, with the right knowledge and resources, it’s feasible to cultivate craft cannabis at home. Emphasizing organic practices, careful strain selection, and attentive care throughout the growth and curing processes are essential for achieving craft-quality cannabis.
What is Craft Cannabis in Ontario?
What Is Craft? At the OCS, we define craft as dried flower that’s hang-dried, hand-trimmed, hand-packaged, and grown in a small-batch facility (one that produces less than 10,000 kg of dried cannabis a year, to be exact).
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